Reflecting a desire to see an impact on their design field and the world at large, BVH Architecture needed an internal sub-brand intended to communicate a new campaign tracking four driving metrics of a ‘Top 50’ architecture firm: Business, Design, Sustainability, and Culture. Beginning with simple geometry, lines, and a tech-saturated palette, each category twists, pulls, and extrudes the shape into a series of forms that are simultaneously architectural and data-oriented in nature. The resulting visual elements are used throughout internal messaging as well as selected client-facing collateral.