As BVH Architects approached its 50-year mark, they sought to refine and redefine what it means to practice architecture. The firm launched a comprehensive identity exploration that resulted in a fresh new brand and a subtle yet meaningful name change. The new brand, built on a modular typographic mark, provides a minimal yet flexible system to express the firm's values of responsive, honest, and design-oriented architecture. The brand continues to adapt and improve, including a recent website re-design and collateral template system.