Built for the architecture and engineering industry, the Layer App's success in scaling to meet the needs of numerous other user types meant their brand needed to grow as well. A total brand assessment was performed and a new direction was crafted, one that allowed the company to fully step into its role as a disruptor. The much-needed refresh introduced an updated logo accompanied by an all-new color palette, a fully stocked (and growing) library of illustrations and animations, and a self-aware tone of voice that allows the brand to speak directly to the users. Lastly, a completely redesigned website pulled everything together, creating a more cohesive web-to-app experience.