Meat & Veg

Brand Identity

A joint creation by an interior designer and her chef husband, Meat&Veg is a slow-food restaurant-meets-pantry concept. Aside from offering a walk-up lunch and dinner menu, Meat&Veg would also sell prepared food bases such as corned beef, sauerkraut, and bone broth. Borrowing from their philosophy of ‘simple food made fun,’ the Scandinavian-inspired brand overlays quirky and unexpected elements onto a minimalist base.

This project is in-progress.

The unique approach to the restaurant—as an apothecary for food—is mirrored in the modularity of the logo. Able to be pulled apart, repurposed, and remixed, the logo becomes a kit of parts with which to build.