The Centennial is a new high-end condo development currently taking shape in downtown Lincoln, NE. Following the architectural design, which incorporates the existing vacant 1930s YWCA building, branding for the project seamlessly combines historic and modern elements to create a classic yet approachable brand. The wordmark and monogram pull from Deco and prohibition-era styling, while a soft luxe color and font palette and delicate diamond icon help ground the identity in a modern aesthetic. A custom-built website utilizes simple yet impactful interactions and styling to highlight—and hopefully sell—the Centennial's unique personality.

This project is in-progress.